Branding vs Logo Design: What’s the Difference?

 If you’re a Business person then you probably know how important it is to mark on your customers’ minds. This is often done by creating a recognizable, trusted and building the image of the company in the Market. One is able to win their customers’ attention and loyalty when there is proper planning & Strategies is being used.

When people think of Branding design, the first thing that comes to mind is a logo. Indeed, a logo is a key brand element, and typically the most immediate visual association with a company. There should be much more to a brand than just a logo. There are so many ideas available on Logo design online. But one should know the difference between these for a better growth of the Company. 

Let’s have a look at their Definitions first: 

 Logo Designing Definition-

A Logo is defined as the visual entity that represents an organization. It is very creative to have a creative Logo. Logo design online functions on all formats of communications for an organization. The designing of logos depicts the name or the initials of a company. They are meant to represent the Company's brand in the Corporate market.

Having a creative Logo for Business cards or letterhead is very important. It is the thing that features the company’s name. The logo of the Company is the most important design element.

Branding Definition-

Branding is the process of creating a strong & positive perception of a Company & its products. It depends upon various aspects like services provided by the Company.

Having a combining elements of Branding design like Logo, design, mission statement, consistent theme helps to improve the Brand image in the minds of the Customer. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. 

Difference Between Logo Designing & Branding:

The difference between Logo design and branding is a bit complex. Logo designing is a process where a Unique identification is given to a Company or an Organization. Whereas, branding is the process where construction of an entire brand is done. If we compare both of them then branding process is much easier.

If someone wants to expand their Company then the person should ensure that their products and services are immediately recognizable by people. Better Branding design helps to convert the Leads into sales which ultimately make you lead in between your competitors.

A Logo is the main component which makes your Organization recognizable. It will be the first thing anyone will view and recall. It can be your Clients, Business Partners, Sponsors, Customers and much more. If the Logo design is memorable, then the detection of the Brand is very easy. 

It’ll result in giving rise to Brand popularity. A Logo acts as one of the elements of Branding design. At Tizon India, we care for the Customer’s needs. We offer various services that include Logo and Branding Designing. Our Designing ensures that your Brand will be recognized and identified easily.